Why Having a Website is Important for Business Owners

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Do you need a website?  The answer is YES!  There are self-employed people and biz owners working from home or wherever they may be providing remote services and guess what?  They have no website and they are only on Facebook using FB page as their “website”, or Instagram, or Pinterest.

 

I don’t understand why people only use social media as their business visibility page. Do you think that everybody uses or have facebook account? Well…. The answer is no. There are people who don’t use Facebook, Instagram, etc.,  and you are missing out to potentially reach them.   If you are truly wanting to reach potential clients in my honest opinion, having a website is key.

 

Facebook and other social media platforms can shut you down if their algorithm somehow finds that you violated their terms, policy and conditions.  They have the rights to shut anyone down on their platform.  They are like your “landlord”, they own the property.  You don’t really own your content on FB page, Facebook does.  Think about this, what will you do if all of your customers that were in their platform(s) databases are suddenly gone? Do you understand the consequences of this?  Don’t put all of your eggs in this one basket!

 

On the other hand if you have your own website that you are hosting, this “land” is yours. As long as you’re paying for your own hosting you have better control for your own content.  You own all the information, you own “land”, this “virtual piece of real estate” of your own online business.

 

There are many content management system.  Perhaps  you have heard of Drupal, Wix, SquareSpace, Joomla,  Shopify, WooCommerce, or WordPress? These are just a few examples of using certain content management system to build a website.

 

WordPress (WP) is a very popular one to use.  Take a look at some of the different types of content management systems, google it and watch some youtube videos and see which one is easiest for you to learn.  Or, if you don’t want to learn how to create your own website, which I understand can be overwhelming or you may not have the time to learn it or you are not the techie type, you can hire someone to do this part for you.

 

You can use free versions of content management systems too, especially if you are starting a new business and want to try a website platform. There is a free version of WordPress or Wix as of this writing.  If you use the free version it will contain their names in the browser name. For example, let’s say your website name is Piano people.

 

If you use the free versions of  WP or Wix the browser name or domain name will appear as pianopeople.wix.com for example. Now, if you have the paid or premium type of Wix you will get your own domain name and in the browser it will show up as Piano People dot com. And sometimes the free version is acceptable, depending on your type of business.

 

I do know a handful of small business owners who uses the free versions of WordPress, and this is quite alright if this works for them, ain’t nothing wrong with that!

 

If you decide to buy hosting instead of using the free one, shop around for the best prices and reliability. I’ve use a few different hosting services in the past (Hostgator, GoDaddy, Siteground) but now I use GreenGeeks. What I like about GreenGeeks is their fast and reliable speeds and the most important thing for me is Customer Service.

 

When you call GreenGeeks they don’t talk to you in that techie way so you don’t understand what they are talking about with their techie jargon.  They speak to you in plain, easy to understand way in “layman’s terms”.

 

If something should goes wrong with your website and you can’t figure out how to fix it, you want to reach out to customer support for their help. You don’t want to mess around with submitting a support ticket and waiting for the tech people to get back to you in days, like some other hosting companies.  You need help right now!

 

That’s what I like about my paid hosting services with GreenGeeks, they are always available, especially for emergencies.  To be transparent, I use GreenGeeks and I also have an affiliate link. The affiliate link means (which are the blue GreenGeeks letters) if you click on those links, and sign-up with their hosting service, I will get a small commission and it does not affect the price you pay, which is on their website.  I am just a user with an affiliate and a paying customer of theirs and so far I love them!

 

Another thing is that you will need to buy your domain name if you pay for hosting.  Your domain name is what I mentioned before, let’s say it was called Piano people.  You can buy your domain name from GoDaddy, Hostgator, and Namecheap. I myself have purchased domain name from all three in the past. But lately been buying them at Namecheap. With Namecheap it was easier for me to maneuver their dashboard to change pointing the my domain to my hosting service.

 

In conclusion, think about how you can be visible online and where in the digital world. Do you only want to be on Facebook or social media? Or do you want to own “virtual real estate” by having your own website that is self-hosted?

You can also listen to this blog as a podcast episode and visit my podcast page: 8th Level Podcast Listen to it here:

***Disclaimer – Affiliate links to NameCheap and GreenGeeks. This means that if you click on the links above and you sign up for a paid service with them, I will get a very small commission. You do not pay anything extra by using my affiliate links.

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